Did you know that Nike is pronounced differently in the US and in the UK. If you’re in the US you’ll pronounce Nike as Ni-Key and in the UK it Ni-KKe or similar to Bike. Nike women’s shoes are especially designed to suite women’s feet and their athletic needs. It’s always about the support system and the design when it comes to Nike women’s shoes.

The name Nike actually is Greek and it means “Goddess of Victory.” Nike’s first logo was designed in 1972 and was made for the Olympics. Similar to Puma, Nike got famous after the Olympics for track and field. It established its brand awareness as an athletic track sports shoe.

From here on Nike began its domination and soon enough became the world leader in sports shoes for women. In today’s advertising, Nike spends millions of dollars marketing their shoes and appeal to women. Although they have a big share of the market with women’s shoe’s they consistently spend money on their marketing and their shoe designs.

Comparing Nike with the other brands, Nike always tries to be different. They always sponsor the biggest sporting figure heads for example Michael Jordan, Tiger Woods and Serena Williams just to name a few. By sponsoring such big sporting icons Nike has established a huge name and rapport

To prove Nike’s domination, Nike has opened its own Nike Town filled with Nike women’s and means shoes and apparel.

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